A flyer gets one second of attention. A brochure gets a conversation. When a customer unfolds a brochure, they've already agreed to spend a minute with your brand — your services, your prices, your story, panel by panel. That's why real estate agents, clinics, restaurants and every serious exhibitor at DWTC still print them by the thousands.
This guide covers everything about brochure printing in Dubai: the folds and what they're for, sizes, paper GSM, and real 2026 prices in AED — no "request a quote" games.
Quick answer: brochure printing at MaxPrint starts from AED 475 for 1,000 A4 brochures (100 GSM, full colour, folded) — that's 48 fils per brochure. The most popular option, A4 on 135 GSM glossy, costs AED 580 per 1,000. All prices include VAT and folding.
Brochure folds explained — in plain language
- Half fold (4 pages) — one fold down the middle, like a greeting card. Best for menus, price lists and simple company profiles.
- Trifold / C-fold (6 pages) — the classic brochure: two folds, panels wrap inward. The all-rounder for services, clinics, real estate projects and takeaway menus. If you're unsure, choose this.
- Z-fold (6 pages) — two folds in a zig-zag; opens in one motion like an accordion. Great for step-by-step content and timelines.
- Gate fold (6–8 pages) — both sides open outward like gates to reveal a big centre spread. The dramatic option for launches and luxury brands.
All folds are produced from the same flat sheet — so the prices below apply whichever fold you choose. Tell us your fold when you upload the artwork.
Which size do you need?
- A4 sheet (29 × 20 cm) — folds into the classic pocket-size trifold. The Dubai standard for handouts and counter displays.
- B4 sheet (34 × 24 cm) — 25% more space, noticeably more premium in the hand. Ideal for real estate and corporate profiles.
- A3 sheet — folds to A4: the large-format brochure for property masterplans, catalogues and menus with photography.
Real prices: brochure printing in Dubai (2026)
Full-colour printing on both sides, folding and VAT included:
| Size & paper | 1,000 pcs | 2,000 pcs | 5,000 pcs |
|---|---|---|---|
| A4 — 100 GSM wood free | AED 475 | AED 590 | AED 735 |
| A4 — 115 GSM glossy | AED 525 | AED 690 | AED 840 |
| A4 — 135 GSM glossy ⭐ most popular | AED 580 | AED 710 | AED 990 |
| A4 — 170 GSM glossy | AED 610 | AED 750 | AED 1,100 |
| B4 — 100 GSM wood free | AED 550 | AED 650 | AED 1,090 |
| B4 — 115 GSM glossy | AED 590 | AED 775 | AED 1,140 |
| B4 — 135 GSM glossy | AED 625 | AED 790 | AED 1,375 |
| B4 — 170 GSM glossy | AED 650 | AED 840 | AED 1,260 |
| A3 real size — 135 GSM glossy | AED 670 | AED 820 | AED 1,775 |
The A3 brochure also comes in runs of 500 (AED 440), 10,000 (AED 2,450) and 20,000 (AED 3,990) — at 20,000 pieces you're paying under 20 fils per brochure. Browse all options in the Brochure collection.
Which GSM should you choose?
- 100 GSM wood free — light, uncoated, easy to write on. The budget choice for mass letterbox distribution and event handouts.
- 115–135 GSM glossy — the sweet spot: colours pop, photos look sharp, and the brochure holds its fold crisply. 135 GSM is what we recommend for 9 out of 10 businesses.
- 170 GSM glossy — stiff, substantial, premium. For real estate, clinics and anywhere the brochure represents a high-ticket sale.
Simple rule: the more expensive the thing you're selling, the heavier the paper should feel.
5 rules for a brochure people actually read
- The front panel sells the open. One image, one promise, your logo. Cluttered covers never get unfolded.
- Respect the fold lines. Each panel is a mini-page — never run a sentence across a fold. We check every artwork before print.
- The back panel is prime contact space. Map, WhatsApp number, QR code to your website — the brochure often ends up back-side-up on a desk.
- One brochure, one goal. A visit, a call, a scan — pick one call-to-action and repeat it.
- Print more than you think. The jump from 1,000 to 2,000 pieces costs only ~25% more — running out mid-campaign costs a lot more.
How to order
- Pick your size, paper and quantity in the Brochure collection.
- Upload your print-ready artwork — or our design team lays out your content panel by panel.
- Approve the proof; we print, fold and deliver across Dubai and the UAE.
Pay by card (including Amex), split into 4 with Tabby or Tamara at 0% interest, bank transfer, crypto, or cash on delivery. Need 8-page stitched brochures, lamination or a custom size? WhatsApp us for a quote.
Frequently asked questions
How much does brochure printing cost in Dubai?
At MaxPrint, 1,000 full-colour A4 brochures start at AED 475 (100 GSM) or AED 580 on the most popular 135 GSM glossy paper — folding and VAT included. Large A3 brochures start at AED 440 for 500 pieces.
What is the difference between a trifold and a Z-fold brochure?
Both have six panels, but a trifold wraps its panels inward (opened panel by panel) while a Z-fold opens in one accordion motion. Trifold suits services and menus; Z-fold suits step-by-step content.
What size is a standard brochure?
The Dubai standard is an A4 sheet (29 × 20 cm) folded into three panels. B4 (34 × 24 cm) gives 25% more space, and A3 folds down to an A4-size premium brochure.
What GSM is best for brochures?
135 GSM glossy is the sweet spot for most businesses — sharp colours and a crisp fold. Choose 100 GSM for mass distribution and 170 GSM for premium, high-ticket presentations.
What is the minimum order for brochures?
1,000 pieces for A4 and B4 brochures, and just 500 pieces for A3 brochures.
Do you fold the brochures or deliver them flat?
Folding is included — your brochures arrive folded, boxed and ready to hand out, delivered anywhere in the UAE.
Ready to print?
Start with the Brochure collection, or send your content to WhatsApp (+971 52 210 0909) and we'll recommend the right fold, paper and quantity with a complete quote the same day.
Related reading: Top 5 Mistakes to Avoid When Printing Flyers · Menu & Table Mat Printing in Dubai · The Cost of Printing in Dubai
